Product Marketer

What do we want you to do:

As a Product Marketing Specialist at DataNimbus, you will be a key contributor to shaping our market presence. Your primary responsibilities will include:

Product Marketing:

  1. Craft compelling narratives that showcase the value and uniqueness of our products.
  2. Focus on go-to-market strategies and provide the required material to drive product adoption.

GTM Research:

  1. 1. Conduct in-depth market research to identify trends, customer needs, and competitive landscapes.
  2. Translate research findings into actionable insights to inform marketing strategies.

Competitive Analysis:

  1. 1. Analyze and monitor competitor activities to identify strengths, weaknesses, and
    market opportunities.
  2. Leverage insights to position our products effectively in the market.

Sales Enablement:

  1. Collaborate closely with the sales team to create effective sales collateral, presentations, and tools.
  2. Ensure sales teams are equipped with the necessary knowledge and materials for successful engagements.

New User Acquisition:

  1. Develop and implement strategies for acquiring new users, leveraging both traditional and digital channels.
  2. Optimize user acquisition campaigns based on data-driven insights.

What would help make your case:

  • Proven experience (2+ years) in Account-Based Marketing, preferably in a B2B
    technology or SaaS environment.
  • Excellent research and analytical skills, with the ability to gather and interpret data to drive decision-making and optimize marketing efforts.
  • Exceptional written and verbal communication skills, with the ability to create compelling marketing content tailored to different target audiences.
  • Experience leveraging various marketing channels, including digital marketing, email
    marketing, social media, events, and webinars, to execute account-based marketing campaigns.
  • Collaborative mindset with excellent interpersonal skills, able to work cross-functionally and build relationships with internal teams and external
  • You are proactive, willing to learn, and a strong team player.
  • Banking, Finance, or Software background is preferred
  • Good organizational skills and the ability to multitask
  • A desire to be curious, collaborative, and humble

People skills to have:

  • You have to put people, their real needs and experiences first.
  • You must listen first and then act. Patience is a key virtue for this role.
  • You must communicate clearly and effectively – both verbal and written.
  • You must be able to think on your feet and rapidly learn new technologies
    and skills.
  • You must be disciplined and have a commitment towards set timelines.
Job Details

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