Ever wondered how millions of rupees of food and grocery orders get paid to restaurants, grocers, and delivery partners? The answer lies in payments orchestration. Picture this: you order biryani on a rainy Mumbai evening, and your delivery partner braves the rain to bring it to your doorstep in time. For millions of gig workers, timely payments are crucial. Banks and fintechs need an intelligent payments infrastructure to ensure these payouts are made on time. This capability to create composable payment journeys is at the heart of payments orchestration.
A world-class payments orchestration platform empowers banks and financial institutions to revolutionize payment journeys, making payments smarter and faster while complying with regulatory controls. DataNimbus FinHub is a pioneer in this space, enabling financial institutions to effortlessly orchestrate payouts through composable payment journeys.
Introduction to Composable Payment Journeys
Unlike traditional monolithic payment systems, composable payments represent a modular approach to building payment systems that rely on independent components that can be easily assembled and integrated to create a customized toolbox for building the perfect payment experience.
Imagine you’re building a LEGO castle. Traditional payment systems are like one big, pre-made piece that you can’t change much. Composable payments are like a giant box of LEGO bricks. Each brick is a separate component, like payment gateways, fraud prevention, and various payment methods. You can mix and match these bricks to build exactly what you need, and you can change or add to it anytime. This agility and flexibility here are unmatched.
Relevance in Today's Digital Landscape
In the current digital landscape spanning widely on e-commerce and online shopping, the need for a seamless payment experience and adaptability to different payment gateways has gained a lot of traction. There’s no one-size-fits-all approach to improving the checkout experiences, ensuring steady authorization rates, maintaining compliance, or identifying the right payment processor in multiple markets and the list goes on! Businesses need the flexibility to design tailored solutions with minimal effort & time.
A full-stack, global, agnostic, and composable payment solution can significantly ease the burden on a business’s internal resources enabling it to stay lean & adapt quickly.
Composable payments act like LEGO bricks as cited above for online shopping. Businesses can easily mix and match payment options, fraud protection, and other components to create a custom experience for their customers. This results in faster checkouts, more payment choices, and a safer, more personalized shopping experience. For instance, an online store like Amazon or a streaming platform like Netflix can benefit from a composable payments platform by offering a wide array of payment methods, enhancing checkout conversion rates, and improving overall customer satisfaction.
This entire infrastructure helps financial institutions enhance customer delight and compete with the latest FinTech startups.
Benefits for Consumers
- Multiple flavors : Ability to choose from a wide range of payment options, including popular wallets, digital currencies, and trusty credit cards. Choice to choose the perfect match for your needs and preferences.
- Cross-border payments: Composable payments facilitate secure and reliable cross-border transactions, allowing consumers to shop and send money globally.
- Speedy Checkouts: A streamlined checkout process, making it faster and more efficient for a seamless shopping experience.
- Enhanced Security: Industry-specific fraud prevention tools and technologies, protecting the consumer from unauthorized transactions and keeping information secure.
- Personalized Experience: Payment experience tailored to individual preferences displaying relevant options based on location, purchase history, and other factors.
Advantages for Businesses
- Increased Flexibility and Agility: Businesses can easily add new payment methods, integrate with different fraud prevention systems, and adapt to changing customer preferences helping them stay ahead of the competition and respond quickly to market trends.
- Improved customer experience: By offering a wide range of payment options and a more seamless checkout process, businesses can significantly enhance customer satisfaction and loyalty. This can lead to increased conversion rates and higher average order value.
- Reduced costs: By choosing best-of-breed components and avoiding vendor lock-in, businesses can potentially reduce their payment processing fees and other operational expenses.
- Enhanced personalization: Businesses can personalize the payment experience for individual customers. This can include offering preferred payment methods, displaying relevant payment options based on location, and presenting special offers at checkout.
- Improved security: Provide a more secure environment by allowing businesses to integrate with different fraud prevention solutions and leverage the latest security technologies.
Real-World Examples
Uber Eats uses a sophisticated composable payment model designed to efficiently manage the earnings of its delivery partners and merchants. This model integrates multiple variable components, including base fare, pickup and dropoff fees, distance-based fees, time-based fees, surge pricing, promotions and incentives, and optional tips from customers.
When a delivery partner completes a delivery, Uber Eats calculates the total earnings by summing these variable components. Earnings from individual deliveries are aggregated over a specified payout period, which can be chosen as daily, weekly, or instant, depending on the delivery partner’s preference.
The platform then deducts a service fee to cover operational costs. After deductions, the final amount is processed for payout. The split payout method, distributes earnings to different parties involved, such as restaurants and delivery partners, ensuring a seamless financial transaction process for all stakeholders.
The delivery partners have the option for instant payouts to access their funds immediately. This composable payment model also provides them with flexibility in payout frequency, transparency in earnings breakdown, and incentives to work during peak times, increasing potential earnings. Quick access to funds through instant payouts is particularly beneficial for those relying on daily earnings for their expenses.
For Uber Eats, this model aids in retaining delivery partners by meeting their financial needs and preferences. It also improves operational efficiency by automating the payout process and reducing administrative workload and errors. Additionally, the model’s scalability allows Uber Eats’ to scale its global operations, accommodating various currencies and payment regulations across different markets.
Conclusion
Composable payment journeys are transforming the payments landscape by providing flexibility, efficiency, and security for both consumers and businesses.
DataNimbus FinHub stands at the forefront of this innovation, enabling financial institutions to create seamless, customized and configurable payment experiences. As technology continues to evolve, the adaptability and modularity of composable payments will play a crucial role in shaping the future of online transactions and various other channels. If you are looking to create a customized composable payment infrastructure in short TAT let’s connect.
