Business Challenge: The financial institution grappled with disparate customer data across
multiple verticals, hindering a comprehensive view and strategic engagement across insurance,
lending, wealth management, and more.
Our Solution:
- Data Harmonization: We designed a data harmonization layer to provide a holistic 360-degree customer view across verticals for real-time engagement channels.
- Data Ingestion Pipeline: A customized data ingestion pipeline integrated data from diverse sources.
- Empowering Bank Teams: We trained bank teams to automate scheduled payouts, conduct ad-hoc transactions, and monitor activities via comprehensive reports.
Value Creation:
- Data Veracity: Attained a single source of truth for customer data, ensuring accuracy and reliability.
- Enhanced Customer Engagement: Real-time integration with CRM and outbound marketing tools led to increased cross-selling and upselling opportunities, resulting in revenue growth.
- Cost-Effective IT Maintenance: Leveraging a low-code approach, we established reusable data API frameworks for streamlined data layer building, automation, and configuration.
Highlights:
- Integrated 8 applications into the data harmonization layer.
- Managed 37 data points per record in the data platform.
- Handled and queried over 5 million records in real-time across all channels.
Through our strategic data harmonization initiative, we empowered the financial institution to achieve unparalleled data accuracy, customer engagement, and operational agility, solidifying
their position as an industry leader in a competitive landscape.
